And Connotation is the figurative cultural assumpitions that the image implies or suggests. It involves emotional overtones, subjective interpretation, socio-cultural values, and ideological assumptions.
Examples:
Stop Sign
Denotation—Stop (even without words, we recognize the meaning from the shape and color)
Connotation—Risk (accident or ticket)
Health club ad
- Denotation, fit person in foreground, you could look like this Connotation fit person in background you could pick up a date like this in our club
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