intertextuality

Shannon's Model of the Communication Process

Shannon's (1948) model of the communication process is, in important ways, the beginning of the modern field. It provided, for the first time, a general model of the communication process that could be treated as the common ground of such diverse disciplines as journalism, rhetoric, linguistics, and speech and hearing sciences. Part of its success is due to its structuralist reduction of communication to a set of basic constituents that not only explain how communication happens, but why communication sometimes fails. Good timing played a role as well. The world was barely thirty years into the age of mass radio, had arguably fought a world war in its wake, and an even more powerful, television, was about to assert itself. It was time to create the field of communication as a unified discipline, and Shannon's model was as good an excuse as any. The model's enduring value is readily evident in introductory textbooks. It remains one of the first things most students learn about communication when they take an introductory communication class. Indeed, it is one of only a handful of theoretical statements about the communication process that can be found in introductory textbooks in both mass communication and interpersonal communication

Shannon's Model of the Communication Process

Media and Everyday Life ....

It is completely true how the media is changing our life.

http://www.youtube.com/watch?v=ZWNXg7Vt-ig

Models of the Communication Process....

Communication has evolved since the 1960's which we teach the same models of communication today that we taught forty years ago. Over the last thirty years the field of communication has changed. It provided, for the first time, the beginning of the modern Shannon's 1948 model of the communication process is, in important ways.