Structuralism

The term structuralism is used in many contexts in different disciplines in the 20th centry. Structuralism proposes the idea that many phenomena do not occur in isolation, but instead occur in relation to each other, and that all related phenomena are part of a whole with a definite, but not nec

essarily defined, structure. Structuralists, in any area of knowledge, attempt to perceive that structure and the changes that it may undergo with the goal of furthering the development of that system of phenomena or ideas.

Denotation & Connotation

So, What is denotation ,Denotation is the specific, literal image, idea, concept, or object that a sing refers to.

And Connotation is the figurative cultural assumpitions that the image implies or suggests. It involves emotional overtones, subjective interpretation, socio-cultural values, and ideological assumptions.
Examples:
Stop Sign


 Denotation—Stop (even without words, we recognize the meaning from the shape and color)
Connotation—Risk (accident or ticket)
Health club ad

Denotation, fit person in foreground, you could look like this Connotation fit person in background you could pick up a date like this in our club

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Reading the signs (semiotics)

 It's true! Most men don't even know it, and even more of us don't notice even the most basic nonverbal signals that women send out. But regardless of how oblivious you may be, body language still affects your life in a major way on a daily basis. During a typical conversation, the body language of the individuals talking can tell you everything you need to know about their interaction even if you can't hear what they are saying. That makes it very powerful when harnessed by someone who has mastered the art of reading body language.