Thursday 4 November 2010

Denotation & Connotation

So, What is denotation ,Denotation is the specific, literal image, idea, concept, or object that a sing refers to.

And Connotation is the figurative cultural assumpitions
that the image implies or suggests. It involves emotional overtones, subjective interpretation, socio-cultural values, and ideological assumptions.
Examples:
Stop Signhttp://portablelearner.com/blog/wp-content/uploads/entry_image/literacy-sign.png


 
Denotation—Stop (even without words, we recognize the meaning from the shape and color)
Connotation—Risk (accident or ticket)

Health club ad
    Denotation, fit person in foreground, you could look like this Connotation fit person in background you could pick up a date like this in our club

.

No comments:

Post a Comment